Content Strategy for the Web pdf free

Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Page: 135
Format: pdf
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press

Many people, including people I very much admire, are seriously frustrated that much of the current conversation focuses strictly on Web content. Content, besides being the sole reason for a website's existence, forms the root of all decisions about a website's form and purpose. While reading Kanter and Fine's The Networked Nonprofit and Halvorson and Rach's Content Strategy for the Web, there are several instances where the two books overlapped each other. If a management consultant and a website copy writer got married, then Content Strategy for the Web would be their first child. The question is not whether to aggregate content, it's how to do it well. There's an increasingly loud debate happening around content strategy. Heute möchte ich die Aufmerksamkeit auf ein Buch lenken, das bei mir neulich wieder auf dem Schreibtisch lag: Kristina Halvorson's Content Strategy for the Web. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. But what does that really mean? Help users play with the features on teh site, help them discover. You're a web professional: a designer, developer, information architect, or strategist. How do we build web places that actually meet human needs? More brands are bringing more content in their web presence – to help customers make the right choice. How can you realize the value of content while planning for its long-term success? If you've been reading our blog at all in the last year you know that it starts with solid content strategy. How do you create strong, meaningful, powerful content that sells, converts and engages your customers? Elements of Content Strategy for the Public Sector Although few people set out to produce content that bores, confuses, and irritates users, the web (and your website) is filled with fluffy, purposeless, and annoying content. Journalism needs more content strategists, particularly strategists with training or experience as a journalist. This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with.